For a few months now I’ve been getting odd emails. They start out reading like fan mail, and fan mail from some unusually perceptive reader who gets exactly what I’m trying to do. Flattering (and yes, I am not above being flattered, being just another pixel-stained techno-peasant working in the fields of fiction). So I am flattered for the first two to four paragraphs.
And then it becomes clear that these are sales pitches.
The first one I received was for Petty Treason, and mentioned the characters and the plot the the sense of place, and seemed to get what I was trying to do with the book, and to appreciate it. “Why don’t more people know this book?” she asked–a fine question, although of course with the number of books out there, how does anyone have the chance to find a book except through serendipity and marketing? And it turned out that the author of the letter was pitching her marketing services. As I was, at that time, in the process of re-issuing all three of my Sarah Tolerance mysteries (of which Petty Treason is the second) I was intrigued. I loathe marketing chores, and would have been willing to throw a bit of money to someone who would take on the task. So I wrote back, asking what she had in mind.
We exchanged two or three more emails, with proposed programs and low-cost, medium cost, and wotthehell let’s have it all cost options (no actual numbers were given). So I wrote back to find out what was included in each of the programs, and what the price tag was, and then… she vanished. Ghosted me.
Meanwhile, back at my inbox, I’d gotten another such email, effusive and flattering about Sold for Endless Rue, my retelling of Rapunzel. The writer called out the research (of which I’d done a ton, and it’s nice to have it noticed, see above re: being flattered) and the characters and the feminist underpinnings of the story. This time the sender wasn’t in marketing, but “managed” a group of 2000 avid readers who would positively swoon over my book, and write reviews in all the places that reviews get written and posted. But by this time my spider sense was tingling and I began to doubt that there was an actual human at the other end of the emails.
Why? The language of the approach emails is very polished, but more sales oriented than pure fan mail (I mean, “It’s rare to find historical fiction that feels both so authentically of its time and yet so urgently relevant today…”. Really?) And the emails focused on the things in the books that I was proudest of. And I began to imagine the person at the other end of the emails saying “Hey ChatGPT!” (Or Claude, or Grok, or whatever) “Write a marketing-approach letter that the author of Petty Treason will find hard to resist!”
“Ah!” my less cynical side murmured. “But how would ChatGPT/Claude/Grok know anything about Petty Treason and its author?”
And my increasingly sour side responded, Because Petty Treason and Sold for Endless Rue and The Stone War and Point of Honour (for all of which I have now received similar approach emails) were all scraped and used for Large Language Model training for AIs. As are all sorts of reviews and literary analyses and suchlike. I know this because I’m one of thousands of authors whose work is part of the Anthropic settlement (the first in a series of cases where the Authors Guild and other organizations have filed suit against AI companies that carelessly used other people’s intellectual property because it was there and they could).
So now these emails go into the trash. I’m not the only one who’s getting them–John Scalzi mentioned getting several a day, and if there is anyone who doesn’t need to pay for “a managed group of 2000 dedicated readers” to write reviews of his work, it’s Scalzi.