Final Friday: Year Out, Year In….

I woke up this morning thinking, “today is December 30th.”  The final Friday of 2022. A weekend to celebrate (good planning, 2022!), and Monday rolls around in a new year.

[disclaimer; the rest of this post will be taking a Northern Hemisphere view of the season.  Apologies to friends in the Southern hemisphere]

For me, the “new year” always feels like it starts in September.  Part of that may be because I’m Jewish, and our lunar new year comes around then, but I think it’s more about school starting again.  New clothes, new schedules, new notebooks and pens… all that amazing, long-stretching possible.

By the time December comes around, though, the routines have become, well routine. The notebooks are scrawled in, the pens lost or dried up, the possible likewise drying into the actual.

Maybe that’s why New Year’s Day is my favorite holiday, because you’re stuck, you’re tired, you’re a little worn out, and then New Year’s Eve comes around, and people start talking about fresh starts, about making resolutions to do it better this time.  It’s a second chance pretending to be a new start. It’s addictive. 

And resolving to do something is easy.  “This year I’m gonna…”

So many things we’re gonna.

Over a decade ago, I  resolved to make no more resolutions, and that’s one I’ve managed to keep.  Mostly.  But I’m no more immune to the lure of a fresh start than I am to the lure of a fresh, new notebook, never mind that I already have more notebooks, half-filled, than even a writer could ever need.  It’s aspirational, I’m gonna DO IT this time.  I’m going to take control of my own story, and rewrite it fresh, and better.

Yep. This year I’m going to stop worrying about Goodreads reviews.  I’m going to stop buying anything from Amazon. I’m going to write every single day, and make every single internal deadline.

C’mon.  No I’m not.  

That’s not to say we can’t change, of course we can. We do. In fact, it’s harder NOT to change, than to change.  It takes serious effort to remain static in the face of life’s constant friction. But personal, internal changes are most effective when done a piece at a time.  There is no deus ex machina to lift us overnight out of our funk.

But if our lives are stories – and they are, a multitude of intermingling stories, crosshatching the globe –  then January 1st doesn’t start the revision of the last 365 days. It’s the first page of the next chapter.

Time to build on what we’ve already written.

What new chapter are you going to write?

 

 

Final Friday: And We’re Away…..

Last month I blogged about the weeks leading up to the launch of my most recent book, Uncanny Times.  But now we’re a ten days post-launch, and it’s time to check in, and do a reality check.

I’d been doing pre-release publicity up to the day or release: blogposts and podcasts and interviews and social media all over the place until even my mom would have been tired of seeing my face.  Does it actually move any books?  God only knows, and They’re not telling. You do what you can to the best of your ability and spoons, and hope something sticks. 

But even with all that, even with the positive reviews the book was getting and the publicity, and the very successful Goodreads giveaway, and everything else we were able to do… come October 18th, it was all in the hands of the bitch-goddess of Retail.

Take a deep breath.  Wait.

Everything up until now has been Possibility and Expectation. Shit’s real now.

Some people like doing a Big Event on the day-of.  I’ve done that before, and, honestly… the stress of planning always overwhelmed any actual benefit, either emotionally or sales-wise.  I think everyone should do it at least once, but after that…. unless your publisher is doing all the work, go with what you, personally, enjoy.  If that’s a big party, great! If it’s staying home on your couch and ignoring everything, also great!a "congrats!" balloon and a copy of UNCANNY TIMES on a wooden bartop.

Since we had events lined up for that weekend, I chose to meet friends for drinks after work, to properly toast Uncanny Times on its way.  (I showed up to find one friend already there, hand-selling the book to her fellow drinkers at the bar.  That’s the kind of friend every writer should have).

While I’d love to say that the next morning I woke up and simply went back to work, focused on the next project, that would be an utter and absolute lie.  I checked the Amazon rankings. And googled my name + title. Promoted the book signings I was going to do that weekend. Rinse and repeat every few hours for the next three days.

And then I made myself stop.  Not entirely – I’m only human, after all.  But the every hour nonsense, yeah.  I should note here that I do not take Amazon “bestseller” status with any particular seriousness. I watch how the ratings fluctuate, and note dips or peaks rather than any particular number.  And, of course, I anxiously read the early reader reviews. But my focus shifted from “what will critics say/how can I get the word out?” to “how can I expand my reach?”

Because, and this is a truth it took me a few books to learn, Launch Day is a day to celebrate, to enjoy, to stand on a chair and shout out to the world THIS IS MY BOOK ! IT’S HERE! But it’s also just one day in a long march of days, and the weeks after launch matter just as much as the days before.

And then, sooner than you think, but honestly also not soon enough, you have to let the book do what it will do, and go back to work on the next.

I’m looking forward to that.

 

and remember….

image of one person handing another a book, with the text: If you love a book...tell one friend!

Final Friday: Ready (or not) to Launch

In the three years we’ve not only dealt with a global pandemic, but I came brick-wall-to-face with my mortality in the shape of a nasty little tumor. You’d think something like a new book coming out wouldn’t even register on my stress-o-meter.

And yet.  If you thought that, you’d be wrong.

As I write this, we’re in the countdown to my new book – UNCANNY TIMES launches on October 18th.

Countdown.  Launch.  They’re apt terms – because like any launch, the seconds, minutes, hours – and in a book’s case, weeks – ticking down are fraught with tension. Anticipation, yes, but also hyper-aware of every. single. way. things can go wrong.

The emotional swing goes something like this: you’re proud of what you’ve done and also wondering if anyone is going to like your offering. You’re clinging to the positive early reviews, while trying not to take the bad ones to heart.  You’re hoping that you are doing the right things in terms of promotion, while trying not to stress over the things you can’t do, trying not to notice what other people are doing that look better than what you’re doing.  And through all this, while acknowledging that the odds are always against you, you’re nurturing that tiny nugget of a seed of hope that this will be the breakout book – while also not letting your expectations set you up for disappointment.  

It’s a therapist’s playground in our heads, really.  I mean, all the time, but particularly now.

The first few launches, most writers try to cover the board,  push every button, flip every switch, touch everything on the off chance that one of those things will be The Secret to success.  And then time and experience lay the heavy truth on you: we can’t control any of this. We can only do what we can do, time/energy/finances allowable, and let the rest happen as it will. 

And often, it won’t.

I’m looking back over what I’ve written and my god, that all sounds depressing as hell, doesn’t it?  Send chocolate and CBD (where legal by state law).  And yet. 

And yet.

For all the fraught-ness of the countdown, for all the ways that launch can and probably will fail, I’ve found that the countdown is also that magical phase of absolute possibilities, when the work is been done and what you have left is hope.  For a brief shining moment, all the success in the world is waiting for you.  It’s a gift.  Wallow in it.

And then, when you can’t stand it any more, there’s one more thing. Work.  Because in the midst of the countdown, there’s another countdown going on as well: your deadline for the next book.

And the chance to begin the countdown to launch all over again next year.