Unbuttered Thoughts on Social Media

A few years back, after the news reported all the shenanigans with Facebook and elections, some people I know quit that platform. They were justifiably angry.

Lately, I’ve noticed a number of people on Facebook making self-righteous posts about quitting Twitter. Certainly I share their lack of enthusiasm about Elon Musk.

But if you’re willing to put up with Mark Zuckerberg, why get outraged over Elon Musk? Outside of the fact that Musk makes a point of being a particular kind of super-rich asshole in public, what’s the difference between them? Both platforms have problems and they start at the top.

I don’t know if Twitter is going to survive Musk, but I think Jorts the Cat has a good approach to the current situation:

All jokes aside: I am certain that we will work together to find new and innovative ways to be completely unruly, ridiculous and annoying here. We always do ❤️

[Edited 11-4-22 to add:] Dave Karpf has some excellent observations on the Twitter situation. He had speculated that it would stay unchanged for 1-3 months and be dead in a year. Now he thinks it will change in 1-3 weeks and be dead in six months. Karpf is a  professor at George Washington University who studies the Internet and politics and I only know about him because of Twitter.

I also understand that Facebook (I refuse to call it Meta, because while I always honor individual name changes, I laugh at most corporate ones) is in financial trouble, probably because of its silly foray into virtual reality that is not yet ready for prime time.

The owners of far too many companies don’t understand what their product is about or why their users and customers use them. They are too busy looking at ways to make money in the short term to figure out what it is they’re providing.

I’m pretty sure that how much money can be made from something in the next few months is not a good metric for any product or service, but I digress.

I started out skeptical of social media. In general, I found the internet to be a place to publish things I wrote, to read lots of different work, to do research, and to send letters (that is, email as a substitute for mail). I took to blogs immediately — the reading and writing thing — but the other forms did not attract me.

I signed up for Facebook and Twitter because people told me that was how to promote my writing. Now people tell me I need to use Instagram and TikTok and probably 20 other things I haven’t heard of to promote my work.

But here’s the truth: I don’t think I’ve figured out how to use social media of any kind to promote my writing. Continue reading “Unbuttered Thoughts on Social Media”